Capabilities

Skills, tools, and practical capabilities.

A structured view of the capabilities I use across digital marketing, SEO, paid media, analytics, web development, data, automation, and business operations.

Marketing

Digital marketing & SEO.

Digital marketing

  • Digital strategy
  • B2B marketing
  • Lead generation
  • Conversion marketing
  • Campaign management
  • Brand marketing

SEO

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Keyword research
  • Search intent
  • Competitor analysis
  • Content SEO
  • Local SEO
  • Backlink strategy

Paid media

  • Google Ads
  • Meta Ads
  • Facebook Ads
  • Instagram Ads
  • Lead campaigns
  • Conversion campaigns
  • Retargeting
  • Audience targeting
  • Campaign optimization

Analytics

  • Google Analytics
  • Google Search Console
  • Performance tracking
  • Traffic analysis
  • SEO reporting
  • Campaign reporting
  • KPI monitoring

Social & WhatsApp

  • Social media marketing
  • Content planning
  • WhatsApp marketing
  • Lead outreach
  • Customer communication

Technology

Web development, programming, and data.

Web development

  • WordPress
  • Elementor
  • Static website development
  • HTML
  • CSS
  • JavaScript
  • PHP
  • Landing pages
  • Responsive design
  • Website maintenance
  • Hosting management

Programming

  • HTML, CSS & JavaScript
  • PHP
  • Basic Python
  • VBA
  • Google Apps Script

Data & automation

  • Microsoft Excel
  • Google Sheets
  • MIS reporting
  • Data cleaning
  • CSV handling
  • Spreadsheet automation
  • Reporting workflows

Tools

Tools and platforms.

Marketing & creative

Rank Math · Canva · PromoRepublic · Smart Slider · Google Workspace

Marketing platforms

Google Ads · Meta Ads Manager · Google Analytics · Google Search Console · Google Business Profile · Google Keyword Planner · Google Tag Manager · WhatsApp Business

Business & professional

Client management · Project coordination · Lead management · Sales & negotiation · Customer relationship · Business operations · Documentation · MIS & reporting

Professional strengths

How I approach work.

My resume also identifies communication, team coordination, problem solving, time management, multitasking, adaptability, fast learning, execution, and follow-up as professional skills.

I use these capabilities together rather than treating marketing, technology, data, and operations as completely separate areas.

See professional experience →