Professional

Experience, capabilities, and career direction.

Digital Marketing & Web Development Manager with practical experience across SEO, paid advertising, lead generation, analytics, social and WhatsApp marketing, content, websites, data, automation, and business operations.

Professional profile

Digital work with a broad practical base.

My professional experience combines digital marketing, web development, reporting, marketing operations, customer communication, sales, logistics, and earlier business and office responsibilities.

My current work covers SEO, paid advertising, lead generation, analytics, social and WhatsApp marketing, content, WordPress and static websites, landing pages, and marketing operations. I also use Excel, Google Sheets, VBA, and automation workflows for data management, reporting, and operational processes.

My earlier experience in office operations, sales, customer management, logistics, and a family business gave me a practical understanding of how digital activities connect with customers, processes, and day-to-day business requirements.

Experience

Professional journey.

09/2023 – Present

Digital Marketing & Web Development Manager

Manibhadra Fittings

Manage digital marketing activities across multiple brands, including SEO, paid advertising, social media, content, lead generation, and website development.
Execute on-page, off-page, and technical SEO programs including keyword research, content optimization, internal linking, backlink development, and search performance monitoring.
Plan and manage Google Ads and Meta Ads campaigns for lead generation, audience targeting, remarketing, conversion, and performance optimization.
Develop and maintain WordPress and static websites, landing pages, and marketing pages using WordPress, Elementor, HTML, CSS, JavaScript, and PHP.
Monitor website and campaign performance through Google Analytics and Google Search Console, with reporting, data analysis, and KPI tracking.
Manage WhatsApp marketing, customer outreach, social content, and digital campaign communication while coordinating projects and client requirements.
Use Excel, Google Sheets, VBA, and automation workflows for data management, reporting, and marketing operations.
Support digital projects through SEO, paid advertising, website and landing-page updates, analytics reporting, and marketing operations.

03/2022 – 08/2023

Computer Operator & Office Executive

CuratedNutrition Pvt. Ltd

Managed daily MIS reporting, business records, documentation, data entry, and spreadsheet-based operational workflows.
Processed customer orders and coordinated order preparation, dispatch, and shipment-related activities.
Generated AWB and shipping documents and booked shipments through courier and logistics platforms.
Monitored shipment status and tracking information, followed up on deliveries, and coordinated with courier partners for shipment-related issues.
Maintained shipment records, order details, tracking information, and supporting documentation using Excel and Google Sheets.
Coordinated with vendors, banks, internal teams, and logistics partners for operational requirements, documentation, and follow-ups.
Handled professional email communication, customer/order-related coordination, and administrative support.

12/2021 – 02/2022

Territory Officer

RCH Pest Control & Cleaning Service

Generated leads and handled customer enquiries through direct communication and follow-ups.
Maintained client relationships and supported sales conversion activities.
Handled customer communication, negotiation, and relationship management throughout the sales process.

2019 – 2021

Store Manager

Mahesh Stationery & CSC Center · Family Business

Managed day-to-day store operations including inventory, billing, customer service, and supplier coordination.
Handled basic business accounts and routine operational activities.
Managed customer interactions and supported daily sales and store operations.
Developed practical experience in business operations, customer handling, and day-to-day management.

Core competencies

Areas I work across.

Digital marketing

Digital strategy, B2B marketing, lead generation, conversion marketing, campaign management, and brand marketing.

SEO

On-page, off-page, and technical SEO, keyword research, search intent, competitor analysis, content SEO, local SEO, and backlink strategy.

Paid media

Google Ads, Meta Ads, lead and conversion campaigns, retargeting, audience targeting, and campaign optimization.

Analytics

Google Analytics, Google Search Console, performance tracking, traffic analysis, SEO reporting, campaign reporting, and KPI monitoring.

Social & WhatsApp

Social media marketing, content planning, WhatsApp marketing, lead outreach, and customer communication.

Web development

WordPress, Elementor, static websites, HTML, CSS, JavaScript, PHP, landing pages, and responsive design.

Technical toolkit

Tools and technologies.

Digital marketing platforms: Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, Google Business Profile, Google Keyword Planner, Google Tag Manager, and WhatsApp Business.

SEO: Rank Math, SEO reporting, keyword research, on-page SEO, off-page SEO, technical SEO, and local SEO.

Web development: WordPress, Elementor, HTML, CSS, JavaScript, PHP, static website development, landing pages, responsive design, website maintenance, and hosting management.

Data & automation: Microsoft Excel, Google Sheets, VBA, Google Apps Script, MIS reporting, data cleaning, CSV handling, spreadsheet automation, and reporting workflows.

Marketing & creative: Canva, PromoRepublic, Smart Slider, and Google Workspace.

Business & operations

A practical business foundation.

Business & client management

Business operations, client management, customer relationship management, project coordination, team coordination, vendor coordination, and documentation.

Sales & customer management

Lead management, sales and negotiation, customer communication, customer follow-up, and lead follow-up.

Operations & logistics

Order processing, dispatch coordination, shipping and courier coordination, AWB generation, shipment tracking, and logistics documentation.

Professional execution

Professional communication, problem solving, time management, multitasking, adaptability, fast learning, execution, and follow-up.

Education

Academic foundation.

Bachelor of Science (Mathematics & Physics), completed in 2020.

Professional strengths

Experience built through practical work.

My professional background has developed across digital marketing, web development, office operations, sales, customer management, logistics, and business operations.

This combination gives me experience not only with digital tools and marketing platforms, but also with the operational side of work: documentation, reporting, follow-ups, coordination, customer communication, and execution.